Euromoney Institutional Investor

  • Chief Marketing Officer, Fastmarkets

    Job ID
    May 2018-7704
    Department
    Fastmarkets
    Location
    London
    Contract Type
    Permanent Full-Time
    Category
    Marketing
  • Job Advert

    About Euromoney Institutional Investor

    Euromoney Institutional Investor PLC (www.euromoneyplc.com) is listed on the London Stock Exchange and is a member of the FTSE 250 share index. It is an international business-information and events group covering asset management, price discovery, data and market intelligence, and banking and finance under brands including Euromoney, Institutional Investor, BCA Research, Ned Davis Research and Fastmarkets.

     

    About Fastmarkets

    Fastmarkets is Euromoney’s commodities price reporting, information and events business. It is growing rapidly. Its business serves the global metals, minerals and forest-products markets. The business also runs events for the agriculture markets (Global Grain). Historically a news-led subscription business, the strategy is to evolve the operation into a pricing-led data business.

     

    We launched Fastmarkets as the business’s master brand on October 1st. Fastmarkets encompasses the historic brands of Metal Bulletin, American Metal Market, RISI, FOEX and Random Lengths. These storied brands, the oldest dating back to 1874, are leading names in commodity pricing in the global metals, mining, and forest product markets.

     

    About the Role

    We are looking for an outstanding marketing leader with substantial global experience to work as part of our senior management team who develop and execute our strategy. Recent acquisitions and organic investment in the business means we need ambitious and sophisticated marketing.

     

    The CMO will lead Fastmarkets’s global marketing team to deliver sustained and rapid growth across all channels (data, analysis, news and events) for all business areas (metals and mining, industrial minerals, forest products, and agriculture). Today we have three autonomous marketing teams. This new role will lead a combined, single marketing function. We are therefore looking for a transformational leader with experience in B2B data, subscriptions and events marketing.

     

    The successful candidate will be commercial, an excellent communicator and technically strong in B2B marketing. They will have the ability to ensure marketing makes a significant contribution to the business by combining team leadership with the ability to determine and execute our marketing strategy. They will provide a deep understanding of different marketing functions and be very focussed on execution and outcomes.

    Fastmarkets has over 20,000 customers ranging from clients who spend millions of dollars to a long tail of single-product subscribers. This means our marketing needs to find, sell to, and renew smaller subscriptions customers via fully automated sales channels and work closely with the enterprise sales teams to grow our larger accounts.

     

    The CMO is part of the Fastmarkets leadership team reporting directly to the CEO. They will lead the existing team of 27 within a rapidly growing business today generating over £70m of revenues annually. We plan to invest further in marketing.

     

    Principal Accountabilities:

    • The CMO will have responsibility for all marketing in the business. They will collaborate with their senior Fastmarkets colleagues to agree and execute plans to deliver our strategy. They will be primarily accountable for the following:
    • Developing fully automated channels to identify, nurture, sell to and renew subscription customers
    • Generating demand among existing and new large accounts, ensuring highly qualified leads are generated for the sales teams
    • Using existing data and developing new processes to illuminate insights to shape products and refine sales and marketing tactics
    • Acquiring paid delegates for our events
    • Developing the Fastmarkets brand to its full potential through all the touch points stakeholders have with us
    • Subscription fulfilment
    • Working with the CTO of Fastmarkets to ensure our marketing technology keeps pace with, and in fact anticipates, the needs of the business
    • Working with the price-development team to encourage adoption of our price benchmarks within our customers’ markets
    • Developing how we price our products
    • Marketing to event sponsors (and advertisers in our legacy publications)

     

    Experience Required

    Must have:

    • Significant B2B marketing leadership experience in a subscription or equivalent environment
    • Led global marketing teams of at least 20 people
    • Succeeded in marketing a multi-product business
    • Implemented sophisticated and effective digital marketing including end-to-end automated sales and retention
    • Demonstrable brand-marketing experience
    • Developed sophisticated, wide-ranging data analytics to guide marketing
    • Implemented modern, effective marketing technologies
    • Developed and led strong, large-scale lead-generation programmes and supported sales teams with the materials and information they need to succeed

    Nice to have:

    • Experience of marketing in a licence-based business model
    • Commodities domain experience
    • Delegate marketing
    • Managing subscription fulfilment
    • Substantial product-pricing experience
    • Ad marketing

     

     

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